Innovation by passion

“With our uncompromising commitment to premium quality, a strong culture of innovation and passion, we have become the world market leader. The key is maintaining a balance between proven engineering and the courage to continue developing technologically more sophisticated solutions.”  (Axel Barten in “The Best of German Engineering”, 2013, published by Deutsche Standards)

Building highly complex rolling mills and foil slitting machines while securing our position as the leader in quality and technology in most of our product areas requires not only a great deal of experience but also continuous and systematic technological advancements.

Every new custom machinery or system that Achenbach builds requires some form of development work. This could be due to unique challenges, technically ambitious customers or even the unwavering passion of Achenbach engineers for finding the best solution for the task.

Regardless of specific projects, Achenbach specifically pursues groundbreaking development projects that are crucial to the future of rolling mill, foil slitting machine, rolling oil filtration and exhaust air purification technology. In doing so, we regularly partner with the University of Siegen and other technical universities or with our customers. Smaller innovation projects are handled by our younger engineers with coaching from experienced staff.

In addition to various projects aimed at improving the energy and resource efficiency of Achenbach machinery and systems, our current focus is on advancements in model-based automation technology.

Achenbach adopts a holistic approach in continuously and systematically pursuing these innovative endeavors while making the necessary improvements to its processes.

The concept of innovation

Innovation is the act of introducing something new and is used in business to denote new ideas or inventions. Several different types of innovation can be defined:

  • A product innovation is a technical innovation in which the basic function of the pro-duct, its design and additional benefits are further developed. This type of innovation¬ is usually triggered by a previously identified, real customer need.
  • Process innovation optimizes the way a task is performed but not the outcome of the task. Process innovation helps companies save time and money while designing their processes more creatively.
  • Service innovation is an intangible form of innovation that was invented to add additional value to a material product, such as a production system. Feasibility studies are an example of a service innovation.
  • Application innovation is the transfer of an existing technology to new markets to meet new needs, such as the transfer of industrial robot technology to the amusement park industry for use in roller coasters.
  • Marketing innovation improves certain processes in the area of communication, pricing or distribution to the end customer (such as large, individually packed Spreewald pickles distributed via gas stations at ten times the price).
  • Business model innovation is the deliberate modification of an existing business model or creation of a new business model to better meet customer¬needs or to meet them in a different way than with existing business models (e.g., computer manufacturer Dell, who introduced the build-to-order pro¬duction concept, thus eliminating the need for resellers).

For more information see